The Flour Market

At 7:30am this morning I was awake and out of bed. On a Saturday. There could only be one reason for this very uncharacteristic behaviour: the pursuit of pastry!

This morning I went to the Flour Market, a pop up bakery market in Fitzroy. There was one held late last year which I missed, so I was determined to get in early and go into a cake-induced coma at this one. There were about 12-15 stalls at the indoor market, which was hosted by The Baron Said in Fitzroy, just near the corners of Johnston and Brunswick Streets. All the stallholders were artisan bakers of some description, plus there was a coffee stand and milkshake stand to help wash it all down.

I arrived about 8:40am to a line maybe 80 people deep. The crowd was mostly young locals, foodies, plus quite a few parents with (surprisingly well behaved) kids. Doors opened at 9am, except for people with early bird entry tickets. Given how crowded and crazy the place got, next time I’ll definitely be trying to get my hands on an early entry ticket. I think one issue was that there was no crowd control, so when the doors opened at 9am, everyone poured in rather than say letting 50 people in at a time. The crowd was great though, everyone was polite and really happy to be there. We formed relatively orderly queues at our chosen stands, accidentally elbowed each other and greedily eyed each other’s choice of treats. Traffic flow and direction was a bit of an issue though, with half the crowd going left upon entry and half going right and everyone smooshing together at the central stands!

Anyway, enough about crowd control, on to the important stuff, like salted caramel donuts. So there were so beautiful looking goods at the stalls, I didn’t really know where to start. There were gorgeous solid looking savoury pies by Pure Pie, big stacks of waffles at Waffle Jolie, fresh artisanal breads, vegan cheesecake, homemade donuts of several shapes, sizes and flavours, glossy bagels, homemade oreos at Bakewell & Co, pecan pies and lemon tarts.

flour carry bags

crumpets

I started off by perusing all the stalls and buying a couple of bags of Dr Marty’s Crumpets, as I’d heard of them before but had never tried them. They are currently sitting in my fridge, ready to be toasted and covered in honey and butter, as they conveniently last a couple of days in the fridge. Then I joined the bagel line for 5 & Dime, which was epic! I think it must be the current obsession with American diner style food in Melbourne at the moment, but everyone wanted a bagel. I grabbed myself a plain and a sesame seed bagel. I was tempted by the more unusual sounding white chocolate raspberry bagel, but resisted as there were a lot of sweet options on offer at the Flour Market that I needed to get through. I’ve just had one of the bagels for lunch with a big smear of cream cheese and spinach dip from the Queen Vic markets. Oh baby. There was a reason for the line. Melbournians know their food. 5 & Dime don’t have a store sadly, but do sell at farmer’s markets. They also supply to some very cool cafes across Melbourne, include Pope Joan and Bowery to Williamsburg (which I recently visited, a CBD brunch gem!). The bagels are super soft and just a little yeasty on the inside and have a chewiness on the outside which comes from the traditional boil then bake method. My only criticism was an aesthetic one – the bagels are so generous and puffy that they basically have no hole in the middle, so when you cut them in half, they don’t really look like a bagel to me.

bagels 01

bagel stand

Then it was on to the sweet stuff, starting with a milkshake at MilkBar. I went with the ‘Choc Haze’ milkshake, essentially a nutella flavoured milkshake. The ingredients were delicious but the texture wasn’t brilliant, it lacked bubbles and volume because they were using dinky little blenders with hardly any power. But I do love a good milkshake and expect a lot from them, so perhaps I’m being too tough.

I think the highlight of the morning was the salted caramel donut from Cobb Lane Bakery. It was just unreasonably soft and delicious. So light and doughy and then the salted caramel filling was very salty, very sweet and very smooth. It wasn’t the easiest thing to eat out of a paper bag, but hey, it was worth getting powdered sugar on my nose for! Cobb Lane Bakery is based out in Yarraville, but Twenty & Six Espresso on Queensberry Street stock their donuts, so they could become a regular and extremely dangerous habit of mine.

We left around 10am and things were already starting to sell out, including Cobb Lane’s donuts. I noticed La Belle Miette’s macaroons weren’t selling as quickly though, suggesting to me that the Melbourne love affair with macaroons is well and truly over. They are still very beautiful though, and great if you’re wanting gluten free. If you haven’t been, their shop in Hardware Lane is super cute and their pastel coloured gift boxes elevate their macaroons into a very stylish little gift I think!

pecan pie from Bakewell & Co

pecan pie from Bakewell & Co

It was great to be reminded of what a wonderful foodie city Melbourne is with such passionate producers and purveyors. And the best part? I was back on my couch, bagel at the ready and air conditioning on by 12 o’clock today, the time when I’m normally just emerging from the doona covers!

Cobb Lane on Urbanspoon

La Belle Miette on Urbanspoon

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3 thoughts on “The Flour Market

  1. I have always found NY bagels in Fitzroy a perfectly acceptable bagel for an ex-pat American like myslef. They were the only bagels I could find in Melbourne when I arrived in 2000. Gotta give them some cred for being around well before it was cool! (Since 1992 I believe)

  2. Very impressed with your early-morning dedication, Hannah! Incredible that there were already so many people waiting to go in. I wonder if this type of market would be better suited to an outdoors venue with a little more wiggle room?

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