So I resisted, for several weeks, the lure of a new shopping complex. I tried to protect my credit card from the harsh realities of my addiction to shoes. But eventually all that shiny-ness got to me and I just had to check out Emporium, the new deluxe shopping centre wedged between Melbourne Central and Myer in the CBD. There are still a lot of stores ‘coming soon’, but it’s definitely starting to take shape, with a mix of high quality Aussie brands (e.g. Saba, Jac+Jack and Aesop) and new and exciting overseas staples, like Uniqlo.
To go with the deluxe feel, the centre doesn’t have a ‘food court’ but rather a ‘café court’ on level 3. Honestly, it’s just spin, like real estate agents calling a tiny apartment ‘cosy’ or chefs calling a nice sauce a ‘jus’. Emporium doesn’t really have a courtyard full of cafes, but that’s not to say that the offerings there aren’t a cut above your average shopping centre food court. There’s a lot more than a McDonalds and tired looking juice bars. In fact, there’s no McDonalds at all! Yay!
Given I’m likely to be spending a fair amount of time (and money) in Emporium in the coming years, plus its central location in the city, I decided it was worth surveying the food offerings there and reporting back.
There’s quite a few what I’d call ‘traditional’ Melbourne food court staples, like Spud Bar, Guzman Y Gomez and a host of non descript but okay looking Asian noodle/sushi places. There’s also Cafenatics, which is a chain I know well since they had two outlets near my old workplace. The coffee must be decent given its popularity with the often exhausted, caffeine addicted lawyers I used to work with, but the cakes and pastries at the court’s outlet looked pretty pedestrian. It’s very much oversized muffins and over glossed danishes. Personally I’d much rather walk through to Myer (I love that you can do that again after so many years being closed!) and get a cake at the Brunetti’s instore on level 3. My current Brunetti’s favourites include the Royale cake (flourless almond cake, lots of chocolate mousse, biscuit, caramel) and the French Custard Tart (short buttery pastry, smooth custard and juicy cherries).
Anyway, back to Emporium’s café court – in addition to these recognisable outlets and chains, there’s a few places I’ve never seen or heard of before, like ‘Bing Boy’ which describes itself as ‘urban Asian street food’ and looks quite cool – with wraps cooked on big crepe hotplates filled with things like prawns, smoked salmon or avocado and salad. There’s also ‘Thrive’ which offers super healthy sounding gluten free meals, smoothies and tubs of trail mix. The court’s juice bar – called Top Juice – looks fun and vibrant and more dynamic than the usual juice bar. They’re super popular, with the line to order constantly 3 to 4 people deep. I had a small ‘Happy Juice’ (pear, rockmelon and strawberry) which was delicious and served really well chilled too.
Then there’s a few special places, the Diors and Chanels of the café court, including Jimmy Grants and Earl. Jimmy Grant’s is George Calombaris’ latest venture into Greek-style street food. He’s also got outlets in Fitzroy and at the pop-up site at Rue & Co on Collins Street in the city. The reviews to date for the Jimmy Grants at Emporium have been a bit mixed and underwhelming, but it was popular when I visited. Souvas aren’t really my thing and it felt a bit naughty ordering chips for lunch, so I skipped Jimmy Grants, but will definitely have to try it in future, especially given how much I like Gazi. Earl, like Jimmy Grants, now has a couple of outlets across Melbourne. I think it is a great option for a healthy and tasty lunch. They sell big salads for under $10 that you actually want to eat, including my favourite ‘superfood’ salad, which has broccoli florettes, red quinoa and cranberries in it. There’s plenty of other salads to choose from too, with ingredients like broad beans, red salmon, kipfler potatoes and sumac flavoured veggies. Finally, the last big drawcard in the court is a rather flashy looking burger place called Charlie & Co Burgers. Unsurprisingly, they’re from Sydney originally, but it got good reports from my partner, who knows his burgers!
While not exactly ground-breaking, I think it’s great to see a shopping centre recognise and reflect the city it exists within. Melbournians are foodies. We don’t like eating in dark food courts that smell like grease and we’re spoiled for choice in the city when it comes to tasty lunches and snacks. By attracting higher-end eateries into the centre, shoppers are enticed to stay and shop longer, which is exactly the point, I guess! I’m certainly one such swipe-happy shopper, having splashed out on a new winter coat to go with my lunch and fresh juice.